It’s no mystery that Facebook gift wraps a lot of your data for advertisers. Facebook lets its advertisers use your likes, even your name, hobbies and more. But until recently, all of that has happened online.
Now, Facebook wants to move its scary ad tracking into your everyday life, too. Facebook has a plan to link things you buy in the real world to your Facebook profile to help advertisers target you. If it goes through, advertisers will be able to serve you incredibly specific ads!
Facebook has struck a deal with two companies: Acxiom and Epsilon. You’ve probably never heard of them, but they know everything about you. They get data from stores about what you buy with loyalty or rewards cards.
Whenever you swipe a loyalty card, everything you purchase is tied to your name. This lets companies like Acxiom and Epsilon see what brands you like. They can also track what sort of diet you have, what medicine you take and more.
Unlike online ads (which can track the same information) these aren’t just attached to a random profile number. They’re attached to your name, address, phone number and any other information you gave when you applied for the loyalty card.
Facebook shares all of your data,
It’s not making me any gladder.
They give it away,
And you have no say,
They seem to think that doesn’t matter.
It’s all on the net,
For them to just get,
And haunt you with ads galore.
They know what you buy,
And things that you try,
From just about every store.
So what can you do?
It’s all up to you,
To stop them with this little fix.
Don’t give them your info,
It’s nothing they should know,
And put an end to their sly tricks.
© 2013 Ronald J. Yarosh