ST. LOUIS (AP) — It probably won’t affect her famous mood, but Grumpy Cat now has an endorsement deal.
The frown-faced Internet sensation, real name Tardar Sauce, is now the “spokescat” for a Friskies brand of cat food, Nestle Purina PetCare announced Tuesday. The St. Louis-based company didn’t release terms of the deal.
Photos of Grumpy Cat, her brown and white face in a constant scowl, have become a constant presence on Facebook and other social media, often accompanied by crabby messages such as “I don’t like days that end in Y” or “I’m listening, I just don’t care. She also is among the biggest stars of the peculiar trend of cat dominance on Web videos and postings.
Grumpy Cat’s own Facebook page has more than 1.3 million likes. The dour animal also has more than 111,000 Twitter followers.
In addition to the relationship with Nestle Purina, which featured Grumpy Cat in an online video game series in March, the 1 ½-year-old mixed-breed feline has a merchandise line and reportedly has a movie deal in the works.
“She’s very busy,” Friskies spokeswoman Julie Catron said. “The first thing she’ll do for us is receive the lifetime achievement award.”
Catron isn’t kidding. The feline will receive the award Oct. 15 in New York as Friskies honors the best cat videos of the year as chosen through an online vote.
Grumpy Cat is owned by Tabatha Bundesen, who lives in Phoenix.
Story found at:
Grumpy will get an award,
Gosh, I’m really quite floored;
A cat with a “tude”,
Who looks really rude,
She also appears to be bored.
Her face has a constant scowl,
Like her life has run afoul;
She makes up great quotes,
So you should take notes,
The humor will make you howl.
The cat’s a star on Facebook,
Because of her serious look,
She’s big on the “Twitter”,
Though her face looks bitter,
Her fans are really quite hooked.
Now the cat has got a big deal,
That’s what Purina revealed;
She might get a movie,
Hey that would be groovy,
Who knew that she’d have such appeal?
© 2013 Ronald J. Yarosh
All rights reserved.