Facebook Freely Fraternizing
It’s no mystery that Facebook gift wraps a lot of your data for advertisers. Facebook lets its advertisers use your likes, even your name, hobbies and more. But until recently, all of that has happened online.
Now, Facebook wants to move its scary ad tracking into your everyday life, too. Facebook has a plan to link things you buy in the real world to your Facebook profile to help advertisers target you. If it goes through, advertisers will be able to serve you incredibly specific ads!
Facebook has struck a deal with two companies: Acxiom and Epsilon. You’ve probably never heard of them, but they know everything about you. They get data from stores about what you buy with loyalty or rewards cards.
Whenever you swipe a loyalty card, everything you purchase is tied to your name. This lets companies like Acxiom and Epsilon see what brands you like. They can also track what sort of diet you have, what medicine you take and more.
Unlike online ads (which can track the same information) these aren’t just attached to a random profile number. They’re attached to your name, address, phone number and any other information you gave when you applied for the loyalty card.
You can see more at: http://www.komando.com/tips/index.aspx?id=14119&utm_medium=nl&utm_source=notd&utm_content=2013-03-26-article_1-cta#sthash.0plV7swa.dpuf
Facebook shares all of your data,
It’s not making me any gladder.
They give it away,
And you have no say,
They seem to think that doesn’t matter.
It’s all on the net,
For them to just get,
And haunt you with ads galore.
They know what you buy,
And things that you try,
From just about every store.
So what can you do?
It’s all up to you,
To stop them with this little fix.
Don’t give them your info,
It’s nothing they should know,
And put an end to their sly tricks.
© 2013 Ronald J. Yarosh
Fortunes Found in Facebook’s Faces
Kim Komando says…
“I’m sure you remember a while back Facebook used people’s names and profile images in advertising without clear permission.
People got mad about these “Sponsored Stories” and started a class-action lawsuit. It ended last week with Facebook paying out $20 million.
While the lawsuit was going on, Facebook put in a setting so you could opt out of Sponsored Stories.
Now that the lawsuit is over, Facebook is wasting no time changing how it does things.
To that end, it’s updating its site policy – you probably got an email about it. If you didn’t read the email, I’ll give you the short version.
Starting September 5, if you use Facebook at all, you’re giving it explicit permission to use your image in ads. There is no opt-out, even for minors.
Of course, Facebook is taking user feedback on this change. You can weigh in with your opinion.
Just be aware that in the past Facebook has ignored what its users want. It will probably do so this time.”
See more, including your options at:
For some reason WP won’t let me add the link today. Sorry!
FB will use your photo for money,
Or a picture of your lovely honey;
It’s all about cash,
They’re certainly brash,
I’m thinking it is awfully crummy.
Privacy’s not their concern,
It’s money that they want to earn;
They’ll sell a great pic,
Of a guy, or a chick,
It’s making my temper burn.
© 2013 Ronald J. Yarosh
All rights reserved.